Aug 21

WASHINGTON — Need an X-ray or stitches? Online, via text message or flashing on a billboard, some emergency rooms are advertising how long the dreaded wait for care will be, with estimates updated every few minutes.

It’s a marketing move aimed at less urgent patients, not the true emergencies that automatically go to the front of the line anyway – and shouldn’t waste precious minutes checking the wait.

“If you’re in a car accident, you’re not going to flip open your iPhone and see what the wait times are,” cautions Dr.

Tags: Billboard